Floral decor can run 8 to 12% of budget, more for a full arch and lush centerpieces. The florist turns your mood board into real volumes, with season and transport constraints.
What your brief should include
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Color palette and 3 to 5 reference photos (not 50)
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Item list: bride bouquet, boutonnieres, arch, centerpieces, petals
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Table count and centerpiece size (avoid blocks-the-view heights)
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Venue and timing: install day before or morning of?
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Firm target budget: florist suggests seasonal swaps
Seasonal flowers in France (examples)
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Spring: tulips, ranunculus, peonies (late May-June)
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Summer: lavender, dahlias, garden roses
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Autumn: chrysanthemums, dried eucalyptus, earth tones
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Winter: amaryllis, anemones, greenery and branches