The head table sends a visual signal: who matters most, and how you want to experience dinner. No wrong choice, only choices that clash with a formal family or an ultra-casual wedding.
Three formats
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Sweetheart (2 seats facing the room): intimate, you see everyone, parents at other tables
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Classic (couple center, parents on each side): reassures families, less couple conversation
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Long honor table (couple + witnesses + close siblings): dinner-with-friends vibe, less hierarchy